Metamorphosis
December 16, 2011
It was back in 2008 when we had the intensive fotoshooting in Uruguay, creating a campaign which was considered to be the landmark of our brand. Our “Metamorphosis”. Representing in many ways the cornerstones of our visions about ZwyerCaviar. Sea meets land. The old and the new melted together, transformed into a new being. A new way of interpretation. A fresh look at the old.
Even if the result of that shooting was exactly as we envisioned, we decided to go with this only on our homepage as an intro element.
Now we digged out the pictures and started to use it in selected hotel boutiques as an additional eye catcher.
Hope you like it (click to enlarge)!
(BTW: the mermaid in the picture is Sophie Zwyer, my brother’s wife)
ZwyerCaviar in Singapore
November 22, 2011
These days ZwyerCaviar is hitting the city’s best epicurean locations.
Recently I have been touring around Singapore for an intensive meet & greet. 24 meetings in just 4 days. And I thought the Swiss work hard…I was amazed about the speed of things there. High professionalism with a gentle human touch. No contradiction at all! There I found a strong, competent partner, understanding the power of our brand and going the full mile with us. My thanks go out to Helene and her staff, as well as to Mr. Wierzelewski and his fellow team members.
I am looking forward to the next visit. Tasting some more of that jellyfish, but avoiding duck tongue.
For more information about ZwyerCaviar in Singapore, please call +65 6755 0330
or go to any Market Place outlet.
And if looking for the best possible cocktail in town, head to the remote area of Dempsey Hill and get a Juniper Sling at the Tippling Club. Not your worst decision!
Teaming up with GAGGENAU
October 20, 2011
In 2012 ZwyerCaviar will start doing co-marketing together with the ultra-exclusive german kitchen appliance manufacturer, GAGGENAU!
We consider ourself very blessed being able to team up with such a high-end brand. Sharing similar mindsets will lead both brands to new shores when doing business jointly. At first glance it seems as two widely separated worlds. But both are very much present in the intimate realm of their customers. Their kitchen.
And there, when it comes to structure and content, GAGGENAU and ZwyerCaviar build a perfect team!
Click here to get to GAGGENAU’s online showroom!
ZwyerCaviar security seal
October 18, 2011
Caviar is about trust. Our control gives us your trust.
With the help of Swiss company UNISTO ZwyerCaviar now corroborates its pledge when talking about quality control.
As the staff of ZwyerCaviar personally selects the best lots at the producers sites before being shipped to its premises, we want to make sure that no malpractice can interfere with our precious goods. In order to avoid any swapping of caviar on the road, we came up with a personlized security seal. Security numbers make close reference to each operation for verification. It is to be considered as a confidence-building element for our customers.
Ambassador: Holger Stromberg
October 17, 2011
In Holger Stromberg ZwyerCaviar found a highly reputational, influencial and committed brand ambassador for the german market.
Mr. Stromberg is well known through his professional role as the only designated chef for the german national soccer team. His catering company “Catering Stromberg” is a heavy weight player in big scale events throughout Europe. Back in 1994, when only 23 years old, he became Germany’s youngest Michelin star chef – ever.
We are proud to have him on board. Not only as an ambassador, but as the pleasant and purely authentic person he is perceived by.
Click here for his latest communiqué about ZwyerCaviar (in german).
ZwyerCaviar wins 4 awards!
October 14, 2011
(words from the President and CEO of ZwyerCaviar LLC)
2011 Silver Award Winner: 106 – ZwyerCaviar – for excellence in Branding
2011 Silver Award Winner: 110 - ZwyerCaviar - for excellence in Photography
2011 Silver Award Winner: 111 - ZwyerCaviar - for excellence in Video & Motion Graphics
2011 Silver Award Winner: 112 - ZwyerCaviar - for outstanding overall Visual Appeal
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Los Angeles, CA - (October 11, 2011) – ZwyerCaviar and the Winners of The 2011 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 3,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide. Please visit www.w3award.com for a complete list of W3 Award Winners.
About the W3 Awards:
The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, marketing programs, and video work created for the web. In honoring outstanding websites, web advertising, web video, & Mobile Apps. The W3 Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
In its sixth year the W3 Awards received over 3,000 entries from Ad agencies, Public Relations Firms, Interactive Agencies, In-house creative professionals, Web Designers, Graphic designers and Web Enthusiasts.
The Powers Behind the W3:
The W3 is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, FryHammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit www.iavisarts.org.
New: The widest range of caviar!
October 13, 2011
IMPORTANT INFORMATION!
It’s all about the family…
Since long ago we looked for the missing members. Scanning the panorama for the right candidates. Now we have found them. Perfect new additions!
Today ZwyerCaviar offers what can be considered as the widest range of caviar in the world. All of them coming from sustainable acquacultures, producing only the best in class. And ZwyerCaviar hand selects the best of the best.
Here is our product portfolio and our new labels for your pleasure.
Hope you like the sound of it. There is a treat for everybody. Taste-, quality- and price-wise.
The family is complete!
Introducing ZwyerCaviar at the Ecole hoteliere de Lausanne
September 16, 2011
They name it right: “There is only one Ecole hotelière de Lausanne”.
The other day it was my pleasure to give school director, Mr. Rochat, and several of his staff member an insight into the world of ZwyerCaviar. After my presentation the gentlemen and true masters in their field of work could enjoy a sample tasting of some of our products. It was also an interesting meeting during which several future cooperations have been discussed.
Following some snapshots from the presentation and caviar tasting.
Hush hush!
September 2, 2011
Extensions into every direction. Soon to be revealed more!
Full of surprises!
September 1, 2011
It could seem that little is happening recently. So it seems…
But mark my words, for this upcoming high season I have some very tasty and eye popping surprises. No matter if it’s about our products, our distributional strategy or our cooperations and events cosmo. I can offer a treat to every taste. But why lift the curtain now and blow away all the fun? Let me keep them as a secret just for a little longer…
Stay tuned for more to come!























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