Caviar & art

 

Andrei Logvin is a russian artist and designer from Moscow. He stirred up the local scene with his award winning advertising poster “Zhizn Udalas” about 10 years ago. It shows black caviar over red caviar. And it says in kirilic “life has been a success”. The work reflects the russian situation back in 1998, when the stock market collapsed and caviar became unaffordable for the most. Triggering a need to reflect on this national delicatesse and the must-have attitude of Moscow’s in-crowd. Of course, over the last 10 years many russians became very (stinky) rich and the impact of this poster lost its provocation.

But now, in the eye of the current economic crisis, as Russia’s finest (oligarchs) are struggling again to protect their remaining billions, this artwork might become their epitome of the Present Tense…