It was back in 2008 when we had the intensive fotoshooting in Uruguay, creating a campaign which was considered to be the landmark of our brand. Our “Metamorphosis”. Representing in many ways the cornerstones of our visions about ZwyerCaviar. Sea meets land. The old and the new melted together, transformed into a new being. A new way of interpretation. A fresh look at the old.

Even if the result of that shooting was exactly as we envisioned, we decided to go with this only on our homepage as an intro element.

Now we digged out the pictures and started to use it in selected hotel boutiques as an additional eye catcher.

Hope you like it (click to enlarge)!

(BTW: the mermaid in the picture is Sophie Zwyer, my brother’s wife)

For my readers who dominate the german language, here is a fine article about ZwyerCaviar at foodhunter.de

It will appear as well in their current edition (08/11; see top).

BTW: On the same site you will find further information regarding the special Armand de Brignac-ZwyerCaviar X-mas combo.

Awarded as the World’s N°1 Champagne during a blind tasting amongst 1’000 Champagnes back in 2010, Armand de Brignac was looking for an ideal X-mas basket for it’s german top clients only.

To penetrate the minds of pleasure-lovers they came up with a unique gourmet package consisting of 1 tin of 100g ZwyerCaviar Beluga together with a bottle of Armand de Brignac.

And that is what it looks like when these two brands move closer together.

Now look what the cat dragged in!

The following was shot by a satisfied (and highly empathic) customer of ZwyerCaviar.

I know, “you own a dog, but you feed a cat.” (Jenny de Vries)

And it is a general knowledge that “9 out of 10 prefer it”. (Whiskas)

So, even if “a dog will flatter you, you have to flatter the cat.” (George Mikes)

It is written, that ”thousands of years ago, cats were worshipped as gods”, and it seems that “cats have never forgotten this.” (Anonymous)

And this fact does not bother us at all, because ”there are two means of refuge from the miseries of life: music caviar and cats.” (Albert Schweitzer / Caviarist)

But if these two come in a package, remember this: “In a cat’s eye, all things belong to cats.” (English proverb)

Good old Mr. Mark Twain captured the essence of our position towards cats saying ”if man could be crossed with the cat it would improve the man, but it would deteriorate the cat.”

BON APP!

It was the 35th edition of this already legendary city-run passing by the most beautiful spots of old Zurich. But this time the city was packed with runners. 19’000, and among them the ZwyerCaviar running team, consisting of (fltr):

- Rene Stoutz, life long friend of the Zwyers (and the most dangerous gunner I know)

- Mathias Zingg, dito (more hovering than running)

- Alexander Zwyer, President of ZwyerCaviar LLC (fastest runner – the first mile)

- Roger Zwyer (this blogger, the Caviarist)

ZwyerCaviar running team with blinking lights.

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The crowd was amazing, cheering us down the road. Zurich’s x-mas decoration was a blast and heartwarming. And the feast at the french restaurant Brasserie Lipp, together with our wifes and kids a simple but profound joy!

BTW: it is fair to say, that this Brasserie Lipp is times better than its original in Paris.

Zurich’s annual Silvesterlauf is indeed a top event for all runners. If you don’t know, you must give it a try. I will be back for more!

Following some more snapshots from the event.

One of Germany’s top cooking sites  with over 1.3 Mio followers is running an article about ZwyerCaviar.

It offers a link including a press text and actual pricing at Karstadt Perfetto.

Beware, it’s in german only!

As a Swiss family with extensive travel experience and a high identification with Switzerland’s values, we are VERY proud to be present in the 2-month-edition December/January inside the Swiss inflight Magazine.

Before ZwyerCaviar we all had another life, of course. And from my side I was a Flight Attendant during the last glory years of Swissair back in the 90′s. So it is definitely kind of a homerun for me. Being there again, up in the air, close to my old colleagues.

The circle – indeed – is complete!

Following our – so far – biggest article. 750’000 editions. Aprox. 3 Mio readers.

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OSCIETRA? BAERI CLASSIC? BAERI PREMIER CRU? OR BELUGA?

Wether you are currently based in Crans Montana worshipping the snow god, in Geneva for sightseeing or wether you stroll around the Lake Zurich, if you look for some Christmas seduction with the other end of your pocket money, than freeze the moment with some ZwyerCaviar.

The worlds first ethical caviar brand, combining luxury with sustainability.

These days ZwyerCaviar is hitting the city’s best epicurean locations.

Recently I have been touring around Singapore for an intensive meet & greet. 24 meetings in just 4 days. And I thought the Swiss work hard…I was amazed about the speed of things there. High professionalism with a gentle human touch. No contradiction at all! There I found a strong, competent partner, understanding the power of our brand and going the full mile with us. My thanks go out to Helene and her staff, as well as to Mr. Wierzelewski and his fellow team members.

I am looking forward to the next visit. Tasting some more of that jellyfish, but avoiding duck tongue.

For more information about ZwyerCaviar in Singapore, please call +65 6755 0330

or go to any Market Place outlet.

And if looking for the best possible cocktail in town, head to the remote area of Dempsey Hill and get a Juniper Sling at the Tippling Club. Not your worst decision!

In 2012 ZwyerCaviar will start doing co-marketing together with the ultra-exclusive german kitchen appliance manufacturer, GAGGENAU!

We consider ourself very blessed being able to team up with such a high-end brand. Sharing similar mindsets will lead both brands to new shores when doing business jointly. At first glance it seems as two widely separated worlds. But both are very much present in the intimate realm of their customers. Their kitchen.

And there, when it comes to structure and content, GAGGENAU and ZwyerCaviar build a perfect team!

Click here to get to GAGGENAU’s online showroom!