It was back in 2008 when we had the intensive fotoshooting in Uruguay, creating a campaign which was considered to be the landmark of our brand. Our “Metamorphosis”. Representing in many ways the cornerstones of our visions about ZwyerCaviar. Sea meets land. The old and the new melted together, transformed into a new being. A new way of interpretation. A fresh look at the old.

Even if the result of that shooting was exactly as we envisioned, we decided to go with this only on our homepage as an intro element.

Now we digged out the pictures and started to use it in selected hotel boutiques as an additional eye catcher.

Hope you like it (click to enlarge)!

(BTW: the mermaid in the picture is Sophie Zwyer, my brother’s wife)

It was the 35th edition of this already legendary city-run passing by the most beautiful spots of old Zurich. But this time the city was packed with runners. 19’000, and among them the ZwyerCaviar running team, consisting of (fltr):

- Rene Stoutz, life long friend of the Zwyers (and the most dangerous gunner I know)

- Mathias Zingg, dito (more hovering than running)

- Alexander Zwyer, President of ZwyerCaviar LLC (fastest runner – the first mile)

- Roger Zwyer (this blogger, the Caviarist)

ZwyerCaviar running team with blinking lights.

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The crowd was amazing, cheering us down the road. Zurich’s x-mas decoration was a blast and heartwarming. And the feast at the french restaurant Brasserie Lipp, together with our wifes and kids a simple but profound joy!

BTW: it is fair to say, that this Brasserie Lipp is times better than its original in Paris.

Zurich’s annual Silvesterlauf is indeed a top event for all runners. If you don’t know, you must give it a try. I will be back for more!

Following some more snapshots from the event.

As a Swiss family with extensive travel experience and a high identification with Switzerland’s values, we are VERY proud to be present in the 2-month-edition December/January inside the Swiss inflight Magazine.

Before ZwyerCaviar we all had another life, of course. And from my side I was a Flight Attendant during the last glory years of Swissair back in the 90′s. So it is definitely kind of a homerun for me. Being there again, up in the air, close to my old colleagues.

The circle – indeed – is complete!

Following our – so far – biggest article. 750’000 editions. Aprox. 3 Mio readers.

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OSCIETRA? BAERI CLASSIC? BAERI PREMIER CRU? OR BELUGA?

Wether you are currently based in Crans Montana worshipping the snow god, in Geneva for sightseeing or wether you stroll around the Lake Zurich, if you look for some Christmas seduction with the other end of your pocket money, than freeze the moment with some ZwyerCaviar.

The worlds first ethical caviar brand, combining luxury with sustainability.

These days ZwyerCaviar is hitting the city’s best epicurean locations.

Recently I have been touring around Singapore for an intensive meet & greet. 24 meetings in just 4 days. And I thought the Swiss work hard…I was amazed about the speed of things there. High professionalism with a gentle human touch. No contradiction at all! There I found a strong, competent partner, understanding the power of our brand and going the full mile with us. My thanks go out to Helene and her staff, as well as to Mr. Wierzelewski and his fellow team members.

I am looking forward to the next visit. Tasting some more of that jellyfish, but avoiding duck tongue.

For more information about ZwyerCaviar in Singapore, please call +65 6755 0330

or go to any Market Place outlet.

And if looking for the best possible cocktail in town, head to the remote area of Dempsey Hill and get a Juniper Sling at the Tippling Club. Not your worst decision!

In 2012 ZwyerCaviar will start doing co-marketing together with the ultra-exclusive german kitchen appliance manufacturer, GAGGENAU!

We consider ourself very blessed being able to team up with such a high-end brand. Sharing similar mindsets will lead both brands to new shores when doing business jointly. At first glance it seems as two widely separated worlds. But both are very much present in the intimate realm of their customers. Their kitchen.

And there, when it comes to structure and content, GAGGENAU and ZwyerCaviar build a perfect team!

Click here to get to GAGGENAU’s online showroom!

Caviar is about trust. Our control gives us your trust.

With the help of Swiss company UNISTO ZwyerCaviar now corroborates its pledge when talking about quality control.

As the staff of ZwyerCaviar personally selects the best lots at the producers sites before being shipped to its premises, we want to make sure that no malpractice can interfere with our precious goods. In order to avoid any swapping of caviar on the road, we came up with a personlized security seal. Security numbers make close reference to each operation for verification. It is to be considered as a confidence-building element for our customers.

In Holger Stromberg ZwyerCaviar found a highly reputational, influencial and committed brand ambassador for the german market.

Mr. Stromberg is well known through his professional role as the only designated chef for the german national soccer team. His catering company “Catering Stromberg” is a heavy weight player in big scale events throughout Europe. Back in 1994, when only 23 years old, he became Germany’s youngest Michelin star chef – ever.

We are proud to have him on board. Not only as an ambassador, but as the pleasant and purely authentic person he is perceived by.

Click here for his latest communiqué about ZwyerCaviar (in german).

(words from the President and CEO of ZwyerCaviar LLC)

We value your trust in ZwyerCaviar highly.

sincerely yours,

–

ALEXANDER C. ZWYER

President & Founder

ZwyerCaviar is a carbon-neutral enterprise and proud member of World Sturgeon Conservation Society

W I N N E R of the E U R O P E A N  L U X U R Y  A W A R D  2 0 0 9  (“Best new Brand”)

G O L D  M E D A L  W I N N ER  of the 2009 P E N T A W A R D S (Category: Luxury)

F I N A L I S T of the W O R L D  L U X U R Y  A W A R D  2009 (Category: Visual Merchandising)

N O M I N A T E D  for the German Design Award 2011 (Black Pearl)

– ZwyerCaviar GmbH is a clima-neutral company and proud member of World Sturgeon Conservation Society –

IMPORTANT INFORMATION!

It’s all about the family…

Since long ago we looked for the missing members. Scanning the panorama for the right candidates. Now we have found them. Perfect new additions!

Today ZwyerCaviar offers what can be considered as the widest range of caviar in the world. All of them coming from sustainable acquacultures, producing only the best in class. And ZwyerCaviar hand selects the best of the best.

Here is our product portfolio and our new labels for your pleasure.

Hope you like the sound of it. There is a treat for everybody. Taste-, quality- and price-wise.

The family is complete!